Critical lifestyle branding
Zombies, Aliens, Others...
Collaborative project with Sam Ray, Marta Company, Jack Lowerson, Anitha Sriragavan, and Emily Blake
ZAO is not about Zombies, Aliens, or those Other horror movie tropes.
ZAO explores the concept of otherness; identifying what it is to be human, and speculating about possible alternate beings, which directly contradict this.
Taking the concept of human connection, which is increasingly fast paced, digital, and visual, and creating a lifestyle brand that encourages users to reconnect with the tactility of their environments.
By creating archives, we learn about the spaces that we inhabit and how we interact with objects in ways that we could otherwise not comprehend.